Infoedge
Digital Products, Art Direction & Marketing Design for A Business Consulting Company
At Infoedge, I refreshed the company website and re-designed the user experience, provided art direction, and developed a series of branding, marketing, and business development materials.
Using the Double Diamond Design Process, I started the project by -
Discover:
Doing competitive advantages analysis by researching a wide range of consulting service agencies, to understand how they positioned themselves based on their company’s services and specialty at the market.
Define:
Interviewing the company stakeholders to understand the company’s mission, vision and service offerings and what kind of relationships they would like with their future clients.
Develop:
After completed the intake interviews and the UX research, I started building on the information architecture of the website, brainstormed on the art direction and theming, curated images for the brand’s narrative, and kicked off the communications work plan for the feedback and update cycle.
Deliver:
After the web product was built to the point it was functional, I involved the core teams and the stakeholders to test the user experience of the website. With a few feedback-gathering sessions and some refinements were made accordingly, It became the primary virtual storefront in 2016 !
Using the black
By using the elegance Black, we represented a niche management consulting company that valued innovations and skilled professionals. It also put the focus on the visual narrative of the brand.
I curated a series of images for a visual narrative of the explorers tackling challenging missions in the world, to conceptually represent the company's small but highly accomplished teams.
A dashboard-style allows immediate access to the prioritized sections and the action buttons.
Using a greeting card format for the Contact Us page, it made the brand much more personable.
74.8% of visitors increased in 2015 with the SEO ranking listed within the top 3.
Event landing page
Once got the scope of the event, I decided to go with a professional and more literature theme for the event marketing campaign
I had created presentations with very different art directions based on the purpose of the presentations and the audiences.
PowerPoint Introduction
This animated business presentation is created in PowerPoint as a business slideshow to introduce the company's services.
Video Presentation
This animation is created per the client's request to visualize a highly complex idea under an extreme timeline —With a development time frame of only ten days. I had created the storyboard, characters design and set up graphic and audio compositing, visual effects and completed the rendering from the sketch.